How Do Your Customers Feel

by Joy Johnson on September 5, 2010

How do you want people to feel when they use your services?

What brands do people who are your ideal clients wear?

Who cuts their hair?

What do they put on their skin?

What kind of cars do they drive?

What do they do for fun?

Do they drink imported beer, domestic beer, wine, or whiskey straight?  Call brand or house?

Are they democrat, republican, Christian, or atheist?

Who are they?

How do they feel about themselves?

How do they want to feel about themselves?

How do you help make that happen?

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