Hot Topic: Referral Engine

You’d be hard pressed to find a single small business owner who doesn’t list referrals as a major factor in getting new customers, clients, or patients. In spite of that, no real effort is made to support the process. Building a Referral Engine is all about putting a great system in place to help you generate and support an endless flow of high quality customers for your business.

If that sounds slightly utopian, you’re right, but it most assuredly can be done. The manual is John Jantsch’s new bestseller, The Referral Engine – Teaching Your Business to Market Itself.  There are several ways you can approach the material.

We will be offering a Lunch Break Seminar from noon until 1 PM on July 30th in our Norwich office at 68 Salem Turnpike at no charge. You can remain after the seminar if you’d like, to chat with other participants, and to think about how you’ll incorporate what you’ve learned into your own business. Bring your own lunch plus a cookie to exchange – helps with networking , and eat while learning the basics of building a referral engine. Coffee, tea, and water will be available.  Please call 860-564-6777 or email Joy Johnson to reserve your place at the table.

You may choose to buy the book and follow the information presented. This link will take you directly to Amazon:

Your next option is a fantastic new ONLINE COURSE – Referral Engine Pro. Referral Engine Pro is designed to aid you in completing an entire Referral Engine plan of your own over the course of a month. One lesson will be released each week.
Lessons include:

Session #1 – Your Referral Marketing Strategy

• The Rules of Referral
• Why Focus on Referral?
• Referral Power Panel Discussion
• Your Marketing Hourglass
• 5 Questions You Should Ask Every Customer
• The Picture Perfect Ideal Customer
• 5 Ways to Get Your Customers Talking
• The Simple Way to Innovate and Differentiate
• What Really Triggers a Referral?

Session #2 – Education Your Referral Sources

• Types of Referral Introductions
• The Most Easily Referred Companies are Naturally Social
• The Highly Engaged Referral
• Ways to Share Content to Get Referrals

Session #3 – Customer Offers and Campaigns

• Getting Creative With Referral Campaigns
• The Perfect Referral Motivation
• Teach Your Way to More Referrals
• 5 Sure Ways to Get More Referrals
• Is appreciation referral motivation enough?
• Hold a Testimonial Gathering Party
• Getting Creative With Partnerships
• Tips for Getting More Leads From Speaking

Session #4 – Launch and Follow-up

• Snack Sized Examples for Independent Professionals
• Snack Sized Examples for Service Businesses
• Snack Sized Examples for Retail Businesses
• Ways to Generate Referrals Without Asking
• Staying Top of Mind
• Say No to More Referrals
• Involve Your Employees in the Referral Machine
• How to Thank Someone for a Referral

Referral Engine Pro DIY course – $199.00

Referral Engine Pro – Coach Assisted – Fixed Schedule – August 6, 13, 20, 27, 10 AM – Noon at 68 Salem Turnpike, Norwich, CT. This learning opportunity requires an investment of $299 per participant. Enrollment will be limited to 12.

Referral Engine Pro – Coach Assisted – Your group: Individual one-to-one coaching is $499. If you’d like to share the expense with your friends or provide this valuable knowledge to your group, additional seats will be $99 per seat. Enrollment will be limited to 12. Location and method can be arranged. There may be an additional charges depending upon what is required to meet the needs of the group.

Please call 860-564-6777 or email jjohnson@businessbuildermarketing to arrange a time and method that meets your needs.